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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. You want clicks from people who are will move through your sales funnel with the least amount of friction.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

How To Identify Your Target Market & Make More Sales. It’s not enough just to generate clicks, but clicks from the right target market & people who are will move through your sales funnel with the least amount of friction are ideal. 15 Ways To Increase The Clickthrough Rates On Your Tweets. On Creating Personas.

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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58
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What to Know About Banner Advertising

The Startup Magazine

These campaigns also improve the effectiveness of content marketing and SEO. . There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads. There are penalties if you have ads with low clickthrough rates. .

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Example: A business objective for an online flower store is to “Increase our sales by receiving online orders for our bouquets.”. SEO considerations.

Analytics 131