Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. The first step to tracking how your ads perform is defining your goals.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

MARCH 17, 2016

Drip emails aren’t regular newsletters, and they’re definitely not sales emails either (at least the first few emails). A white paper. The longer your nurturing sequence lasts, the more touch-points and sales opportunities you get, which means the mere-exposure effect will grow stronger. Enable Micro-Wins.

Campaign 90

Campaign Email Clickthrough Audience 90