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53 Ways to Increase Conversion Rate

ConversionXL

Add Google Site Search to your site. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Show product images in site search box. Usability studies say that blue link is the best, but Beamax boosted their link clickthroughs by making the links red.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing. Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Key Takeaway: Google is emphasizing images more and more in search.

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How to win with marketplaces: The three success factors

The Next Web

Hence, the quality of the search algorithm and the intuitiveness of the navigation are critical to delivering value. Percentage of searches that lead to listing profile visits within the first page of results is one such metric. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? This is decided at the time of auction, i.e. when someone searches Google, Google then searches through your keyword set to determine if you are bidding on a term that is relevant to that query.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Now that you have a deep understanding of your customer, I’ll tell you something that you’re not going to like: People aren’t searching Google to click your text ad or browsing Facebook to see your sponsored story. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. As a general rule, people aren’t searching Google excited to click your text ad and nowbody is browsing Facebook hoping your sponsored story gets in the way of them seeing their niece. What do I mean?

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

So for example, with the proper configuration, you could track the activity of prospects that came from a retargeting campaign and begin to explore deeper areas of the site, reviewing content sections and using certain functions (like internal site search). Searches from products. Does the funnel begin on the clickthrough to the site?

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