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The Rising Importance Of Images In Google Search

Duct Tape Marketing

The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing. Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Key Takeaway: Google is emphasizing images more and more in search.

Search 94
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Actionable SEO Tactics for B2B Startups

Austin Startup

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? This is decided at the time of auction, i.e. when someone searches Google, Google then searches through your keyword set to determine if you are bidding on a term that is relevant to that query.

PPC 114
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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. They slow down your site , which is bad for SEO and conversions (every one second of delay in page load time can reduce conversions by 7%.). A recent VWO study showed an increase of 11.9%

eCommerce 125
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Now that you have a deep understanding of your customer, I’ll tell you something that you’re not going to like: People aren’t searching Google to click your text ad or browsing Facebook to see your sponsored story. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. As a general rule, people aren’t searching Google excited to click your text ad and nowbody is browsing Facebook hoping your sponsored story gets in the way of them seeing their niece. What do I mean?

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94