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Actionable SEO Tactics for B2B Startups

Austin Startup

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

acronyms e.g. MIT for Massachusetts Institute of Technology. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Close variations include: singular or plural forms e.g. shoe or shoes.

PPC 114
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. In this episode, I talk with Mike Blumenthal about the technology behind visual elements in search, the role that images play today in search, and how and why you should be using images in search to your advantage.

Search 94
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. It’s important to remember asking your customers for reviews is asking them to give you some of their time. People want to know that reviews are fair and unbiased.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. It’s important to remember asking your customers for reviews is asking them to give you some of their time. People want to know that reviews are fair and unbiased.

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How to Optimize Videos for Conversions

ConversionXL

This is especially true for highly technical, complex or new / innovative products. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This enables you to get reach on both, but prevents SEO cannibalization. Example: Revue. One call to action per video. via a form.

Video 48
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94