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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

Needless to say that before you start and throughout the entire process, you should make sure that technological requirements are met. Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. Follow terms and see what you can and what you can’t do.

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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. Some further Twitter diligence confirmed it. What's even more bizarre is that this is a list that goes out to 4,000 people in the New York Tech community and no one seems to care. Whoever does gets a free shoutout in a 4,000 person tech newsletter.

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53 Ways to Increase Conversion Rate

ConversionXL

Add reviews to your site. Figleaves improved their conversion rate by more than 35% by adding reviews to their website. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. RightNow Technologies increased their conversions 4x by building a persona focused site.

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How to win with marketplaces: The three success factors

The Next Web

Like all multi-sided platform businesses , they suffer from the classic chicken and egg problem : the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. You can follow Sangeet on Twitter at @sanguit.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements. What to do?

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

acronyms e.g. MIT for Massachusetts Institute of Technology. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Close variations include: singular or plural forms e.g. shoe or shoes.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Your strategy will either drive or slow growth.

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