Duct Tape Marketing

JULY 21, 2022

Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.

Search 94

Search Technical Review Clickthrough Canada 94

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Why video prospecting? So, why are we focusing specifically on video? First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. Getting started with video prospecting.

Video 141

Video Audience Metrics Campaign 141

Life Beyond Code

DECEMBER 26, 2010

We want to know the number of connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. The updated post is below: We are obsessed about measuring everything. Entrepreneur.

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Metrics Clickthrough Restful Video 143

Life Beyond Code

NOVEMBER 22, 2011

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. We are obsessed about measuring everything. and the list goes on. Entrepreneur.

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Metrics Clickthrough Restful Video 128

Hunter Walker

APRIL 16, 2014

One that feels particularly relevant was our own launch of recommended videos based on your viewing history. While it performed fairly well at launch there was one tweak made early on which increased clickthrough and perceived relevance: we told you why we were recommending a specific video.

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Clickthrough Algorithm Database Video 96

ConversionXL

FEBRUARY 16, 2012

Comments: Don’t rely on just the video to do the job. Video is extra, supplemental information. Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. Your value proposition has to be in words people can read.

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Clickthrough Conversion Social Media Sales 134

crowdSPRING Blog

AUGUST 20, 2017

Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site. This can be an incredibly effective way to build more business while encouraging stronger product loyalty from your current customer base.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site. This can be an incredibly effective way to build more business while encouraging stronger product loyalty from your current customer base.

Small Business 48

Small Business Marketing Technical Review Audience 48

Hunter Walker

MAY 7, 2018

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. “Time on site” and “minutes of video watched” are up-and-to-the-right indicators.

Web 72

Web Clickthrough Metrics Algorithm 72

Duct Tape Marketing

JANUARY 28, 2020

Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. Link Your Ads to Google Analytics.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). They chose 12 different strategies to drive traffic to find the one that converts the best. The act of conversion was opt-in to their email list.

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Clickthrough Conversion Matching Social Media 129

BeyondVC

FEBRUARY 28, 2005

Hopefully this will allow for greater clickthrough rates. I also believe that as we morph into podcating and vlogs that publishers will find ways to monetize their content through automated embedded audio and video ads. Secondly, ads embedded in RSS feed gives great targeting opportunities for advertisers and publishers.

RSS 60

RSS Clickthrough Audio Portfolio 60

BeyondVC

FEBRUARY 28, 2005

Hopefully this will allow for greater clickthrough rates. I also believe that as we morph into podcating and vlogs that publishers will find ways to monetize their content through automated embedded audio and video ads. Secondly, ads embedded in RSS feed gives great targeting opportunities for advertisers and publishers.

RSS 60

RSS Clickthrough Audio Portfolio 60

ConversionXL

SEPTEMBER 15, 2016

Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Test all of the major elements of ad design: images, links, videos, text, value proposition, offer, etc. Make your way down from concepts to details. Use high quality images.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

MARCH 17, 2016

Access to exclusive interviews or videos. Not really… All 3 links in the email lead to the same page and video, but each each address different purposes. Link 1: Tells you he’ll talk about how to keep your mission at the 3 minute mark of the video. A white paper. Enable Micro-Wins. The answer is all in micro-wins….

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Campaign Email Clickthrough Audience 90

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 19, 2010

When I send an email like that, I’ve clearly noticed that my clickthrough rates are SIGNIFICANTLY higher than when I don’t have the personal element in there. Here’s one of the comments that illustrates the kind of feedback that was left on that video: Leslie, first off thanks for opening up and sharing your story.

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Clickthrough Email Vesting Video 75

Austin Startup

MAY 23, 2019

Interstitials, offerwalls and incentivized video ads all disrupt gameplay and yank players out of the gameworld for the duration of the ad. Dealing with traditional digital advertising formats, where clickthrough is King and attribution his Queen, developers have always had to deal in compromises.

Advertising 48

Advertising Clickthrough Redemption Dilution 48

crowdSPRING Blog

APRIL 10, 2015

Have a look at the video above and see if you agree! Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. Put the two together and what do you get? A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). Enough with adorable dogs? crowdspring.co/1BJ5vlP.

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

NOVEMBER 22, 2016

The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. These metrics were content-engagement oriented and included: Video view rates. Can we influence users with our images, with our headlines, etc? Social shares.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Once you’ve addressed all seven of these areas, it’s time to build your sales page.

PPC 60

PPC Campaign Sales Search 60

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Certainly more than playing video games, or watching football!

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

APRIL 4, 2012

Product videos. Images are good, but everything indicates that video is the future. Photos have their limitations, video is the next step before actual touching and feeling. If you’re not doing product videos yet, do them for at least part of the inventory and see if it makes a difference. David Bell, Wharton.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

MAY 2, 2018

Test idea #10: Use product videos and test autoplay with captions. Images are good, but everything indicates that video is the future. Photos have their limitations, video is the next step before actually touching and feeling. Zappos has videos for nearly all of their products.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

crowdSPRING Blog

JUNE 7, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Law of Shitty Clickthroughs – [link].

Social Media 104

Social Media Small Business Clickthrough Design 104

ConversionXL

DECEMBER 12, 2016

Use product videos and test auto-play with captions. Image are good, but video is better. Photos have their limitations; video is the next step before actual touching and feeling the products. If you’re not doing product videos yet, do them for at least part of the inventory, and see if it makes a difference.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

APRIL 6, 2016

Say it – Reviews, expert Q&A, audio clips / videos. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). The 6 formats of social proof: Sum it – How many? Score it – Out of how many? satisfaction, rankings, etc.

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Retention Algorithm Software Review Conversion 48