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You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.
It could be videos, a free trial, discounts…whatever will be the most relevant to your visitor & your overall offering. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. Viral/ Emotional State. image credit.
Don’t try too hard to “go viral” and above all, obey the law. Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site. Here are some examples of effective guerrilla marketing.
Don’t try too hard to “go viral” and above all, obey the law. Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site. Here are some examples of effective guerrilla marketing.
This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Once you’ve addressed all seven of these areas, it’s time to build your sales page.
Say it – Reviews, expert Q&A, audio clips / videos. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase virality –> decrease eCPA. The 6 formats of social proof: Sum it – How many?
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