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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You might create an ad designed to encourage someone to download your white paper. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. The first step to tracking how your ads perform is defining your goals.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

A white paper. By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away. Access to exclusive interviews or videos.