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It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. More on that in a moment. They are close to breakeven.
What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in? Startup founders need to use their own judgment to ask: which is the riskiest assumption underlying my business plan? Founders struggle with this question.
The same has been true of an unfortunate number of startups, they manage to generate a lot of hype, raise a lot of money, and sometimes make some of their investors, employees, or founders rich. ericries #leanstartup Another new idea in the section on continuousdeployment and the cluster immune system. Danger, Will Robinson.
Retention cohort analysis. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuousdeployment makes releases n. Funnel averages over time.
And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Case Study: Continuousdeployment makes releases n. No departments The Five Whys for Startups (for Harvard Business R.
At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.
Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Our theory is that the key to long-term retention is creating an engagement loop where the reactivation rate exceeds the rate of fatigue. What do they get out of it?
I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. If your app has incredibly strong retention, you will probably do very well with the current PR/new app system of acquisition.
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuousdeployment makes releases n.
Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Although I wish I could take credit for these pivots, the reality is that they were not caused by my singular insight or that of my other co-founders.
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