Cofounder Conversion Direct Marketing 
Both Sides of the Table
APRIL 28, 2010
It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It was an early example of the power of direct marketing and subscription services. Enter ShoeDazzle. 13mm in Series B.
YoungUpstarts
DECEMBER 9, 2013
After all, if you get too chummy with customers — or even appear too interested in or sympathetic to their personal circumstances — they might start to want more from you: better pricing, extended credit, lengthier conversations, access to your services on nights and weekends, etc.
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www.usatoday.com
JULY 16, 2012
TaskRabbit has (people) making over $5,000 a month in San Francisco," says Craig Shapiro, founder of Collaborative Fund, a venture-capital fund specializing in sharing sites. Inspired in Zimbabwe The founders of Zimride were inspired by drivers in Zimbabwe, who pick up strangers and give them a lift for a few bucks. Thats real money."
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.
Duct Tape Marketing
NOVEMBER 17, 2022
Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Listen to marketing, its grain, wherever you get your podcast. (00:55):
Both Sides of the Table
AUGUST 3, 2009
We had an excellent opening panel on early-stage investing with Dave McClure (Founders Fund – NorCal), Brad Feld (Foundry Group, Boulder) and Andy Sack (Founders Co-Op, Seattle). He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business.
Austin Startup
FEBRUARY 24, 2019
This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. I discuss category creation with one of the co-authors of Play Bigger , Christopher Lochhead, in episode #232 of Legends and Losers if you would like to really delve into that (it is a very important topic). in honor of my mother.
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