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As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.
When you're getting started, sweat equity is often a critical component of your negotiating leverage with co-founders, early stage employees and others who aren't paid market wages to help you grow your business. This is the typical way that a founder determines sweat equity: foregone wages.
When I started my studio, I didn’t think of it as particularly innovative but now I go to conferences and get comments about being the rare woman in tech, interviewees who say it drew them to our studio, or a nice email from an agency in Dallas wanting to connect simply because we’re both woman-led. Photo Credit: Elizabeth Dodson.
Brunner (@heatherjbrunner) | Twitter Preston James Co-founder & CEO DivInc Preston is at the center of everything Diversity & Inclusion in Austin. An early Human Rights Campaign board member and longtime Austin LGBTQ leader, Eugene co-chaired President Obama’s & the DNC’s LGBTQ Leadership Council.
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