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And fun we’ve been having crossing the the country helping companies communicate better with their customers and co-workers. I remember hearing the Spanx founder, Sara Blakely, talk about brand names and how having a strong K sound in your name made it more memorable. He said, “let’s go get it registered…we’re gonna have some fun”.
The Co-Commerce Revolution – Well it isn’t really a revolution, more of a devolution. The co-commerce era is here and defined by the 3 C’s – Collaboration, Conversations and Creativity. The Man on the Boon store is a curated store where the founder only stocks stuff he would buy or own.
Just before the IPO, I had a far-reaching conversation with co-founder and CEO Brian Armstrong as he approached this major milestone for the company he co-founded back in 2012. I'm the co-founder and CEO of Coinbase. It's one of those things that founders can do sometimes where other employees are afraid to do it.
The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba. Some e-commerce websites might decide against offering social login if their target audience is aged 55 or older – these users are much less likely to have social accounts. Source: Wall Street Journal.
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