Cofounder Customer Development Dilution 
Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
David Teten
OCTOBER 1, 2015
Should you co-found your company with a software development shop? I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. What are the terms of their relationship with the founder?
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Startup Lessons Learned
OCTOBER 26, 2009
One example is having a real Customer Advisory Board. They had their own private forum, and a company founder (aka me) personally ran the group in its early days. Every time you listen to customers, you fear diluting your vision. One example is having a real Customer Advisory Board. Here’s what it looks like.
Startup Lessons Learned
JUNE 15, 2009
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? This is why they gladly pay top dollar for a QA group that is supposed to be that "1%" that finds the bugs first (now how good a job they actually do is a whole different subject!) Take a look and let me know what you think.
Startup Lessons Learned
AUGUST 24, 2009
And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. Which leads to the next problem: We need new status indicators.
maplebutter.com
JANUARY 8, 2013
Whats is the best way to find a co-founder for your startup? However, one of my co-founders doesn’t seem to be as motivated as the rest of us. As founders invest massive amounts of time into their start-up, how critical is it for them to come out of their “hermit caves” and network?
View from Seed
JANUARY 28, 2016
As a founder, you and your team are building value every day, but there are certain step-function moments where the value creation significantly increases. This is the best time to fundraise because that’s when you are able to command a meaningfully higher valuation for your next round to minimize your own dilution.
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