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Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
So what does CTO mean, besides just "technical founder who really cant manage anyone?" The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thats an important job, for sure, and Ive been called upon to do it from time to time. I always assumed I wouldnt manage anybody.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customerdevelopment to online marketing. Its now a technique I recommend for any web-based startup.
One last suggestion, which is a technique I learned from my IMVU co-founder Will Harvey. There was one notable exception: Sweden. One last suggestion, which is a technique I learned from my IMVU co-founder Will Harvey. There was one notable exception: Sweden.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment?
As start-ups scale, this agility will be lost unless the founders maintain a consistent investment in that discipline. As start-ups scale, this agility will be lost unless the founders maintain a consistent investment in that discipline. The Entrepreneur’s Guide to CustomerDevelopment ▼ June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Customerdevelopment. For those interested in getting started with agile or customerdevelopment, I thought Id include a few links. For customerdevelopment, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Get product into customers’ hands. More on that in a moment.
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customerdevelopment and agile development is a challenge.
I am grateful to everyone who helped make this event a success, especially my co-organizers Charles Hudson and David Sachs. When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
Most of the people building our product werent themselves target customers. So there was simply no substitute for seeing actual customers with the product, live. Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" Seth Godin: How often should you publish?
Lessons Learned by Eric Ries Friday, July 9, 2010 Founder personalities and the “first-class man&# theory of management At any given time, something like four percent of the US population is engaged in some form of new-company-creation. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
And do your customerdevelopment. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Provide early seed capital, and be the ones to make those introductions. Make your city a gateway to other opportunities, so that entrepreneurs can increase their access by starting there.
Luckily for me, my co-founders eventually prevailed and we went on to build a product that customers actually wanted. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? But code written that doesnt help the company succeed is a sunk cost.
For example, over 25% of the technology companies founded between 1995-2005 had a key immigrant founder. Similarly, 24% of all the patents filed in the US in 2006 had a foreign resident as inventor or co-inventor. For example, over 25% of the technology companies founded between 1995-2005 had a key immigrant founder.
If youre making revenue, you should be finding ways to grow it predictably month-over-month; if youre focused on customer engagement, your product should be getting more sticky, and so on. Some companies and founders refuse to serve existing customers, and are always lurching from one great idea to the next.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment?
who is the customer? Most important slide: about the founders In a pitch meeting, try to spend as much time as possible talking about the key questions for your pitch. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? is it a revolutionary and novel idea? who is the competition?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Then you set up a web app to co-ordinate volunteers who can wipe a hard drive and install Ubuntu. You can find out more at: manning.com/sande Many thanks in advance, Todd -- Todd Green Manning Publications Co. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Good Post.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? I've been involved with a number of startups in hands on roles, as a coach and as an investor and have seen a number struggle (and fail) for the very reasons you raise. No departments The Five Whys for Startups (for Harvard Business R.
The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). No departments The Five Whys for Startups (for Harvard Business R.
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