Cofounder Deal Flow Stealth 
ReadWriteStart
MARCH 28, 2011
They explained they were building it "stealth". Interestingly, very active angel and COO at Square , Keith Rabois weighted in on Quora in response to the question: "What are some concrete reasons for *actively* stealthing a startup?" Saying you are a "stealth" company with no details certainly doesn't leave much to go on.
mashable.com
NOVEMBER 3, 2010
This dynamic births serial entrepreneurs and motivates angels and venture capitalists to pull their friends into investment deals. For the first-time entrepreneur or founder looking for seed stage funding, this circle can be especially difficult to penetrate. Craig is currently the CEO and founder of stealth-ish startup BetterWorks.
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