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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . Lesson 1: Choose the right demand generation funnel. Image source ).

Demand 101
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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

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Transcript of Developing Important Entrepreneurial and Leadership Qualities

Duct Tape Marketing

Transcript of Developing Important Entrepreneurial and Leadership Qualities written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. Back to Podcast. Transcript.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Some companies and founders refuse to serve existing customers, and are always lurching from one great idea to the next. What is customer development?

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. Imagine you are crossing the street.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. In the end, I believe they co-created our product with us. On-demand utility pricing for services (aka "cloud computing").

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How Virtual Assistants Are Reshaping The Business Landscape

Duct Tape Marketing

How Virtual Assistants Are Reshaping The Business Landscape written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Rare In this episode of the Duct Tape Marketing Podcast , I interview Joe Rare. Click on over and give us a review on iTunes, please! And so then that led me into marketing.