Cofounder Differentiation IP Syndicate 
SVPG
SEPTEMBER 30, 2016
They had a couple experienced co-founders, including the now legendary Reed Hastings, but the problem was that they were stuck at about 300,000 customers. This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. The title is not important; the work they do is.
Both Sides of the Table
FEBRUARY 25, 2010
We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. My co-founder and other management team members wanted us to hold off and see whether we could get the deal done at a higher price. We ended up agreeing a term sheet for $16.5 Yes, this was stupid.
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