Cofounder Founder Marketing 
Startup Professionals Musings
JULY 15, 2019
In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Look at the big picture first of development, finance, and marketing/sales.
Startup Professionals Musings
APRIL 17, 2022
In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Look at the big picture first of development, finance, and marketing/sales.
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Steve Blank
OCTOBER 24, 2017
Uber , Zenefits , Tanium , Lending Club CEOs of companies with billion dollar market caps have been in the news – and not in a good way. Why do these founders get to stay around? Because the balance of power has dramatically shifted from investors to founders. If the founder was lucky, he got to stay as chairman or CTO.
The Startup Magazine
AUGUST 9, 2022
As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music.
View from Seed
APRIL 14, 2020
For the last several years, the early stage investing market was driven largely by the F ear O f M issing O ut, AKA FOMO. VCs are always founder focused no matter the market environment. But the risk to founders is that these investors may not be very committed partners and might quickly disengage if things go sideways.
The Startup Magazine
JUNE 26, 2023
The path to success is far from easy, which is a lesson Quattro Development’s founders, Rob Walters and Mike Liyeos, know all too well. The duo recall their most profound failures as co-founders, as well as the steps they took to overcome misfortune and become a premier national developer.
Startup Professionals Musings
MAY 25, 2022
Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors.
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