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When you're getting started, sweat equity is often a critical component of your negotiating leverage with co-founders, early stage employees and others who aren't paid market wages to help you grow your business. This is the typical way that a founder determines sweat equity: foregone wages.
Mike, a entrepreneur from Philadelphia, wrote to me with a brief summary of a new business idea he’s working on, and then posed three questions to me about finding a programmer to help him develop the idea. If I were in Mike’s shoes, I would start by talking to people in the Philadelphia Startup community.
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