Remove Cofounder Remove Ghana Remove Reputation
article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. Personal branding (how an individual builds their personal reputation) has become popular, especially among influencers. Branding is not solely for companies and organizations.

Marketing 162
article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. The 85,000 farmers in the cooperative are co-owners in the company. The Stanley brothers – founders of Charlotte’s Web – know this well. Cannabis has quite a reputation in this country. .” How do they do this?

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. The 85,000 farmers in the cooperative are co-owners in the company. The Stanley brothers – founders of Charlotte’s Web – know this well. Cannabis has quite a reputation in this country. .” How do they do this?