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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem. Quality control?

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“I will say that a lot of tension arose from Googler’s expectations that the company’s culture had to be exactly the same as what it was when the company was one fifth the size” Former GOOG & MSFT executive (and multiple time founder) Javier Soltero on Career Advice, Big Company Culture, and Startup Hiring Tips

Hunter Walker

HW: You’ve been a startup founder as well as an executive at larger tech companies. When hiring into teams in each circumstance how do you assess fit differently? As a person who bootstrapped the business with my co-founders for the first 2 years, this did not sit well with me.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company.

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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Rational burn profile, up to 50% of revenue at close, scaling down. Bigfoot Capital.

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Recruiting Should Be Your #1 Priority From Day 1

YoungUpstarts

by Felix Winstone, Co-Founder and Managing Director at Talkative. As a new entrepreneur or business owner, the most important thing you will do is hire talent. As a startup co-founder with a growing team, here are the recruiting tips I’ve learnt over the last couple of years. Hiring = Sales. Be Specific.

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Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams

Feld Thoughts

Matt was the co-founder/CEO of Return Path. The founders of each company talked and, in between efforts to decimate the other, agreed it might be worth merging to survive. He co-founded it in partnership with High Alpha (we are LPs) and SVB. I’ve been working with Matt since 2000. Fred Wilson was his lead investor.

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How ‘Company Culture’ Became Overused

Duct Tape Marketing

How ‘Company Culture’ Became Overused written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Brian Gottlieb In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb , founder of Tundraland Home Improvements and author of ‘Beyond the Hammer.’ This is John Jantsch.