Cofounder Metrics Naming SEM 
Startup Lessons Learned
NOVEMBER 7, 2008
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
Startup Lessons Learned
SEPTEMBER 15, 2008
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. If she is, return the name of the hypothesis she was exposed to before.
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Startup Lessons Learned
SEPTEMBER 10, 2008
Of the techniques he mentioned, I think four are fundamental and critical for any lean startup: TDD (or the even more politely named TATFT ) Continuous integration Automate your deployments Collect statistics The tools to help you do these things are getting better and better every day, but dont confuse tools with process.
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)
Startup Lessons Learned
SEPTEMBER 12, 2008
It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.
Startup Lessons Learned
SEPTEMBER 7, 2008
Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.
ConversionXL
FEBRUARY 3, 2022
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.
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