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Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."
SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).
He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one. Expo SF (May.
In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Expo SF (May.
Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Otherwise it's a great idea. Expo SF (May.
The metrics. Vanity metrics are less important. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Which sources drive the most traffic to your website from your target audience?
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.
Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. If so, stick around—in this webinar, we featured a panel of experts to answer questions about funding your small business. My founders and I started the company about three years ago. We’ve got a poll.
Its to everyones advantage to let the world think the founders thought of everything. I say this as a founder: the contribution of founders is always overestimated. The danger here is that new founders, looking at existing founders, will think that theyre supermen that one couldnt possibly equal oneself.
Instead, we do everything possible to validate the founders belief. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries. In order to do this, we have our customer development team work hard to find a market, any market, for the product as currently specified.
Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Although I wish I could take credit for these pivots, the reality is that they were not caused by my singular insight or that of my other co-founders. Expo SF (May.
GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
As start-ups scale, this agility will be lost unless the founders maintain a consistent investment in that discipline. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Techniques from lean manufacturing can be part of a startups innovation culture. Speed up or slow down?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
dalelarson : "Metrics are people, too." leanstartup ericnsantos : #w2e #leanstartup Metrics should be Actionable, Accessible and Auditable. Metrics are a key questions startups face. Metrics are people too" is a reminder I constantly needed when I was a manager. ericries s talk on Lean Startups absolutely fantastic.
Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. You can even read a cool paper one of our engineers wrote on this approach).
So what does CTO mean, besides just "technical founder who really cant manage anyone?" ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. I always assumed I wouldnt manage anybody.
Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Startups Rules of Speed - The Conversation - Harvard Business Review. Expo SF (May.
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.
I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process.
Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. The response was surprisingly positive. He was unconcerned about transparency, noting the good have nothing to fear. Expo SF (May.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
For startups that are tempted to mimic this behavior, I suggest reading the great account of the early Apple in Founders at Work.) 2) Let's not forget that apple has has also made products that have.er.not quite gone to plan Thanks Eric for the continued enlightenment, I thoroughly enjoyed your Lean Startup Webinar! Expo SF (May.
I believe this is one reason why the myth of the dictatorial startup founder has such enduring appeal. Its easier to believe in a glorious future when you have only zeroes, for everyone: founders, investors, and employees. No vanity metrics should be looked at. No vanity metrics should be looked at.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
In order to give people the data they need to apply the strategy, we were very open with our company metrics, making all reports generally available and easy to run. When you think a certain feature will give a 50% boost to a given metric, and it only eeks out a 5% boost, you cant spin that as failure. March 9, 2009 8:35 AM Eric said.
The first version of the 3D IMVU client took about six months to build, and as the founders iterated towards a compelling user experience, the user base grew monthly thereafter. This was an effective approach to discovering a business by using a sequence of product prototypes to get early customer feedback. Expo SF (May.
Thats why I prefer to think of them as two co-equals: the problem team and the solution team. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Expo SF (May.
I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. The Lean Startup Intensive is tomorrow at Web 2.0.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
Lessons Learned by Eric Ries Friday, July 9, 2010 Founder personalities and the “first-class man&# theory of management At any given time, something like four percent of the US population is engaged in some form of new-company-creation. Are we solving the right problem? We can do better by focusing on process instead of personality.
I was wondering if you could expand on finding a technical co-founder. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. December 2, 2008 10:56 AM Ryan said. Expo SF (May.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.
Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Expo SF (May.
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.
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