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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

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Lessons Learned: About the author

Startup Lessons Learned

He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one. Expo SF (May.

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Minimum Viable Product: a guide

Startup Lessons Learned

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Expo SF (May.

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Lessons Learned: The lean startup

Startup Lessons Learned

Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Otherwise it's a great idea. Expo SF (May.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The metrics. Vanity metrics are less important. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Which sources drive the most traffic to your website from your target audience?

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