“Sanzo is at its best when we serve as a bridge across cultures for both AAPI and non-AAPI.” CEO Sandro Roco on building a beverage startup, what to avoid in influencer deals, & protecting the brand.
Hunter Walker
OCTOBER 14, 2024
The order is important because I fell in love with the product before I even knew about the company, and the hustle of its founder/CEO Sandro Roco. Living in New York City and finding pockets of other Asian Americans, I grew to appreciate my own identity as an Asian American. I’m a Sanzo drinker.
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