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by Alejandro Cremades , cofounder of Panthera Advisors and author of “ The Art of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know “ Why should entrepreneurs intentionally be generous when negotiating with investors? Generosity is nowhere on their radar.
The founders were very sympathetic; a man, laid off from his job, and his very pregnant wife, who sold their house and investing $150k into the business and are working hard to make a go of it. At this point, the very pregnant cofounder was weeping. Daymond offered to be an advisor. The company took the deal.
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