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[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable.

Demand 91
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A 50-Point Checklist For Creating The Ultimate Landing Page

unbounce.com

Social Media. Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Oli is Co-Founder & Creative Director at Unbounce. Oli is Co-Founder & Creative Director at Unbounce. Landing Pages for PPC.

PPC 94