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Why Every Company Needs a Growth Manager

Seeing Both Sides

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM 164
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. How to listen to customers, and not just the loud.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So what does CTO mean, besides just "technical founder who really cant manage anyone?" Labels: product development 15comments: mukund said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you?

CTO 168
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. I used to use $.05,

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