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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Instead of selling to the CIO (which could have long, costly sales-cycles), Pertino has focused on marketing and selling their services directly to the end-user. Of course, they didn’t market it that way back in the late 90’s, but at the time, that’s how networking hardware was built and sold.

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9 Steps Proven To Build A Successful Sales Team From Scratch

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Building a sales team from scratch is one of the most difficult and important tasks of a CEO. Generating revenue through sales, especially as start-up capital diminishes, can make or break a company’s success. He co-authored “ Sales Recruiting 2.0:

Sales 100
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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Jeremy Johnson.

Cofounder 147
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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

Union Square Ventures – one of our favorite co-investors – added to Top Hat’s existing investors and USV’s Albert Wenger joined their Board of Directors. And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers.

Vertical 131
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Jeremy Johnson.

Cofounder 120