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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

You pick them that when you decide to be a plastic surgeon in Columbus, Ohio and there's only one other plastic surgeon, your practice is going to be different than if you're a plastic surgeon in Park Avenue in New York. It is not differentiation. So how did you decide on what that very curated list should be?

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How to Build Game-Changing Strategy by Choosing Your Customers and Competition

Duct Tape Marketing

You pick them that when you decide to be a plastic surgeon in Columbus, Ohio and there's only one other plastic surgeon, your practice is going to be different than if you're a plastic surgeon in Park Avenue in New York. It is not differentiation. So how did you decide on what that very curated list should be?