Steve Blank

FEBRUARY 10, 2016

Inbound interest for partnerships, for employment, for investment (increased) — you name it from small companies, small HVAC contractors to large companies like AT&T. You really have to be able to differentiate yourself when you’re sitting across the table selling someone an insurance policy. Orders increased.

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

Duct Tape Marketing

OCTOBER 24, 2024

With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. It is not differentiation. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. Let's go over here.

Customer 61

Customer Cloud Curation Columbus 61

Duct Tape Marketing

OCTOBER 29, 2024

You pick them that when you decide to be a plastic surgeon in Columbus, Ohio and there's only one other plastic surgeon, your practice is going to be different than if you're a plastic surgeon in Park Avenue in New York. It is not differentiation. There's so much competition in this bucket. Let's go over here. That's exactly right.

Cloud 74

Cloud New York Curation Columbus 74

YoungUpstarts

SEPTEMBER 14, 2015

At The Waterworks, we noticed that many customers mentioned highly positive interactions with technicians, so we thanked technicians for all their hard work and highlighted our customer service as a primary differentiator. On Google search, your reviews and 5-star status pop up immediately next to your business name.

Customer 100

Customer Columbus Ohio Differentiation 100