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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

00:50): Hello and welcome to another episode of the Duct Tape Marketing Podcast. My guest today is Seth Godin, teacher, author, and entrepreneur. He's published 20 bestselling books translated into nearly 40 languages, including most recently, the Song of Significance, the Practice, and this is Marketing. Here we go. (00:50):

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How to Build Game-Changing Strategy by Choosing Your Customers and Competition

Duct Tape Marketing

His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact. He provides actionable guidance for entrepreneurs looking to outshine the competition and build lasting value. Here we go. (00:50):