article thumbnail

The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. Key Takeaway: Community is one of those big buzzwords right now.

Community 100
article thumbnail

Flexible VC, a New Model for Companies Targeting Profitability

David Teten

His work on VC and small communities can be found at greatercolorado.vc/blog. Yes, via conversion rights at a valuation cap. Yes, via conversion rights at a valuation cap. Lower level of community familiarity. (co-written with Jamie Finney, Founding Partner at Greater Colorado Venture Fund. Of the Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Um, a plumber primarily is trying to attract homeowners, you know, to his or her business, right. John Jantsch (02:40): Um, in their community. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses.

article thumbnail

The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

Yet digital marketers have only recently recognized that applying this decades-old research to online forms can generate more leads and sales—and upend the conversion optimization best practice of “shorter forms equal more conversions.”. Shorter forms increase conversions, right? Mere-agreement effect.

article thumbnail

Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Um, a plumber primarily is trying to attract homeowners, you know, to his or her business right. John Jantsch (02:42): In their community generally. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses.

article thumbnail

How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

So if I, if we, you know, try those quote posts and we put those out and we label it as, you know, cliche, but we see that we're getting the engagement and the conversation, right. I want to converse mm-hmm because we have to connect. Then we can converse. I've seen brands post about black lives matter or pride, right.

article thumbnail

How to Balance AI Magic with Human Expertise

Duct Tape Marketing

The ones that are still, I wouldn't call them thriving, but they're surviving asterisk right now from a content delivery are ones that have experts in the loop at some level, or they have really great processes around building out extraction of information. (20:07): This is predicting this conversation, right? I love this stuff.