Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. And that's really the differentiator. They could go with, oh, we have to get really good at AI using it basically on your behalf, or We have to get really good at what differentiates us.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). I feel like the bar has been raised so much in the last five years in the start up community and I’ve been busy working for a distinctly non-start up company. How to move from a free to a paid product without losing all your users.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

DECEMBER 30, 2022

Um, a plumber primarily is trying to attract homeowners, you know, to his or her business, right. John Jantsch (02:40): Um, in their community. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses.

Software Review 98

Software Review Marketing Technical Review Michigan 98

Duct Tape Marketing

APRIL 21, 2022

Um, a plumber primarily is trying to attract homeowners, you know, to his or her business right. John Jantsch (02:42): In their community generally. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses.

Small Business 98

Small Business Software Review Marketing Technical Review 98

Duct Tape Marketing

SEPTEMBER 22, 2022

Time in the second square we're on behalf our conversation, right? And let me just clarify, let me just jump really quick, cuz this is like one of the hottest contested things in our community, I would say. Kind of die hard SEO community. As, as a differentiator, is that Mo moving the definition of what your company is?

SEO 98

SEO Channel Campaign Audience 98

Duct Tape Marketing

JANUARY 4, 2023

That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. And let me just cla, let me just jump really quick cuz this is like one of the hottest contested things in our community, I would say. Kind of diehard SEO community.

SEO 95

SEO Audience Channel Campaign 95