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The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

Yet digital marketers have only recently recognized that applying this decades-old research to online forms can generate more leads and sales—and upend the conversion optimization best practice of “shorter forms equal more conversions.”. Shorter forms increase conversions, right? A lot of information! Image source ).

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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Um, a plumber primarily is trying to attract homeowners, you know, to his or her business, right. John Jantsch (02:40): Um, in their community. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses.

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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

So, so the most basic tool, I mean, I've had a Google alert set up for my name, I don't know, 20 years. And I say that like, look, you could set up a Google alert, you put your, you know, your company name or your name into Google with quotations. Brooke Sellas (03:56): Terrible name. Then we can converse.

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Um, a plumber primarily is trying to attract homeowners, you know, to his or her business right. John Jantsch (02:42): In their community generally. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses.

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun Go to [link] ng24 to get a.BIO domain name for your link in bio page for less than $3 at Porkbun today. This is predicting this conversation, right? Click on over and give us a review on iTunes, please!

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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

And if you think about what a powerful tool or technology that is, I would just say to my friend who's listening to our conversation right now, do not sleep on this. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. powered by

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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. And let me just cla, let me just jump really quick cuz this is like one of the hottest contested things in our community, I would say. Kind of diehard SEO community.

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