The Effects of Typography on User Experience & Conversions
ConversionXL
MARCH 16, 2014
John Paul Mains shares the result of one client who saw improvements in conversions after changing the font size from 10px 13px to be more readable – I wonder what would happen if he pushed it even further? For example, in the Google/IBM study, they found that serif font Georgia was read 7.9% What were the results?
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