How to minimize customer acquisition costs
Duct Tape Marketing
JUNE 2, 2017
Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. This creates community engagement, word-of-mouth, and new customers who come in because a friend told them it’s their day (or they saw it on the restaurant’s reader board). Daniel Matthews is a freelance writer from Boise, Idaho. About the Author.
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