article thumbnail

Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Back in 1990’s, I was working for one of the leading sogo shohsa (trading company) in Japan, building data communications startups. Evangelizing Customer Development in Japan.

Japan 305
article thumbnail

10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.

Startup 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. The Adventure Begins.

Lean 307
article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 224
article thumbnail

Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 417
article thumbnail

Top 120 Startup Posts for 2010

SoCal CTO

Grade A Entrepreneurs , September 5, 2010 Why Krispy Kreme failed in Australia - Start Up Blog , November 3, 2010 Mellow Johnny’s: Retail Stores as Community Hubs - IDDICTIVE.COM , July 14, 2010 Is crowdfunding an option for my business?

article thumbnail

The End Of Marketing As We Know It

YoungUpstarts

At their most effective, they’re doing the opposite: They’re allowing customers to re-create the experience of shopping and buying in their local communities. Build strong customer communities. Consider Harley-Davidson’s success in creating a sense of community around its bikes.

Marketing 234