Remove Community Remove Customer Development Remove Product Development
article thumbnail

Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Back in 1990’s, I was working for one of the leading sogo shohsa (trading company) in Japan, building data communications startups. Evangelizing Customer Development in Japan.

Japan 305
article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. They had decided to take a Digg style approach to product development. Back then it seemed foreign.

Customer 280
article thumbnail

The End Of Marketing As We Know It

YoungUpstarts

At their most effective, they’re doing the opposite: They’re allowing customers to re-create the experience of shopping and buying in their local communities. Build strong customer communities. Consider Harley-Davidson’s success in creating a sense of community around its bikes. Help customers build social capital.

Marketing 234
article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.

article thumbnail

Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. These may include references, referrals, testimonials, serving on advisory boards, and participating in your customer communities, he explains.

article thumbnail

Create Structure out of the Gate and You’ll Thank Yourself Later

Feld Thoughts

The investors, founders, and “community” are all super excited about ASC. ASC starts building product, but as they get into the thick of it, the team realizes executing on their vision is going to be extremely hard. Early customer development talks are going great which keeps the team really excited.

Burn Rate 153