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We’ll do this through a variety of ways like introducing new products and features to our website, and focusing on a variety of marketing strategies to grow and engage our community. This year we will hit our 100,000th person on experiential tours of Detroit and launch a new program that shares lessons learned with other leaders.
You need to be HUMAN, not amateur, when building communities. Well thought out points on building a web design community – [link]. Detroit show sucked – [link]. Specialist agencies to help w/ Facebook ads, but not atrocious conversion rates – [link]. Good advice but wrong perspective – [link].
Half of Detroit’s public schools being shut down? Good points by @dhh about the end of the IT department – [link]. The iPad smackdown — 80 to 100 new tablets are coming from competitors – [link]. – [link]. BlockBuster puts itself up for sale – [link].
Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006. Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels.
It is crucially important that your B&B is located within a community that has a proven tourism track record and a local economy that can support it. How to Do Your Own PR If You Can’t Afford to Hire an Agency. Additional resources to help you with your marketing: 11 Tips for Focused, Effective (and Inexpensive) Startup Marketing.
I’d previously been the lead publicist at a very posh PR firm, and the running joke was that I was incredibly “off brand.” And really in PR, the best media coverage starts with the basic pitch. She’s in Detroit, and I’m in Buffalo: two cities known for being in America’s Rust Belt. 8- Attention grabbing.
A good mentor is someone who has been part of the startup community themselves – someone who has a realistic understanding of some of the basic dos and don’ts of starting up. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. You don’t need many – one or two to begin.
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