Don't Forget the "Tech" in "AdTech"
Seeing Both Sides
JUNE 27, 2013
Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". Rightly so.
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