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The image above shows the label for Buttface Amber Ale – one of a number of ridiculous beer names in the marketplace (see full post in the Random Fun section below) from huffingtonpost.com. The great RockMelt social disintermediation – [link]. Mike Samson, Co-Founder of @crowdSPRING on Community Building & NO!SPEC
In addition, there are opportunities to build a marketplace around communities that are passionate about a specific product category, i.e. GOAT for sneakers. At Version One, we are more inclined to invest in businesses where the services are as commoditized as products so there isn’t supplier preference nor disintermediation.
They will not care much about their online reputation, they will not drive turnaround times lower, and they will be disintermediation risks. They won’t open your emails, they won’t participate in your community forums, they won’t give you product feedback, and they won’t be telling all their friends about the platform.
The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct. There have been some test done within the local search community that’s starting to prove out that. I would relate a lot of what link building is in a local context is around community building, right?
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