Remove Community Remove Disintermediation Remove Naming
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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The image above shows the label for Buttface Amber Ale – one of a number of ridiculous beer names in the marketplace (see full post in the Random Fun section below) from huffingtonpost.com. The great RockMelt social disintermediation – [link]. Mike Samson, Co-Founder of @crowdSPRING on Community Building & NO!SPEC

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Where are the opportunities for the next venture-scale marketplace business?

Version One Ventures

In addition, there are opportunities to build a marketplace around communities that are passionate about a specific product category, i.e. GOAT for sneakers. At Version One, we are more inclined to invest in businesses where the services are as commoditized as products so there isn’t supplier preference nor disintermediation.

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A Critical, but Ignored Metric for Marketplaces

A Crowded Space

They will not care much about their online reputation, they will not drive turnaround times lower, and they will be disintermediation risks. They won’t open your emails, they won’t participate in your community forums, they won’t give you product feedback, and they won’t be telling all their friends about the platform.

Metrics 111
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Transcript of What Local Businesses Need to Know About the State of Local SEO

Duct Tape Marketing

The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct. There have been some test done within the local search community that’s starting to prove out that. I would relate a lot of what link building is in a local context is around community building, right?

SEO 66