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There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.
I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. Tell us about that. Dan Schawbel: Yeah. I always wanted to do an assessment for my book. And I was very inspired by them. I’m like, “Huh. I’d love to do it someday.” I used to do campaign.
I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. Tell us about that. Dan Schawbel: Yeah. I always wanted to do an assessment for my book. And I was very inspired by them. I’m like, “Huh. I’d love to do it someday.” I used to do campaign.
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