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PR Crisis Management: 7 Steps to Successfully Handle Your Next Crisis

Board Effect

A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. An excellent place to start board discussions about PR crisis management planning is by defining a crisis. What’s the Worst That Could Happen?

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18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. We also run a lean business, with regular budgets and reviews of expenses. Don’t forget to join our #IamCEO Community. Thanks to Sonia Gibson, Accounting Heart Chartered Accountants !

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships. The other option is to partner with a PR agency.

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Over the past few years, the tech community has absolutely exploded locally (and if you’re new here or just want to take it all in, here’s our Hitchhiker’s Guide to Boston Tech microsite). Here is some of the best commentary from the community… For starters, why does Boston get a bad consumer rap anyway?

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Beyond the garage

Startup Lessons Learned

The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

YC companies use Hacker News to post jobs and have strong community groups, as does 500 Startups. Party rounds blew up on a number of startups who found it difficult to get ongoing operational support from investors who didn’t have time or inclination to lean in.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”.