Crafting Unforgettable Experiences: The 3 M’s of Event Success
Duct Tape Marketing
NOVEMBER 29, 2023
Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. 07:52] How can you serve both audience and community ? [09:45] How do you view audience versus community?
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