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[Review] Twitter Is Not A Strategy

YoungUpstarts

In its first two chapters, the book argues that while digital technology have rocked our worlds, the fundamentals of strong brands have not changed. Forging deeper emotional connections with consumers, strong brands help communities to build a common identity. Strong Brands Still Matter. This differs from a brand experience.

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Build it and they won’t come: How and why growth hacking came to be

The Next Web

Classes on growth hacking are being taught in Singapore. Why has growth hacking so strongly resonated with the startup community? Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit.

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How to raise money for your startup from VCs and investors in Asia

The Next Web

Thomas Clayton has started and run numerous high-tech startups in Silicon Valley. As I touched on before, China and India have the most mature VC communities. Singapore is by far the most developed behind those big three markets with government schemes attracting over a dozen early stage firms to set up shop here (e.g.

Asia 132
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Announcing the 2016 Lean Startup Week Program

Startup Lessons Learned

Guest post by Jennifer Maerz, contributing editor of Lean Startup Co. The Lean Startup team has been hard at work finalizing the details of this year’s Lean Startup Week. Welcome to Lean Startup Week 2016 TL;DR: Before you dive into the details, here’s a quick look at what you can expect during your week with us: On Oct.

Lean 60