Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. Would you support that idea? [10:39] 11:32] The subtitle of the book has 13 rules.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Startup Professionals Musings

JULY 25, 2018

These days, more than ever, the “why” needs to be a win-win for them, and for the greater community as a whole. Establish metrics on the culture, as well as the product. Healthy cultures have high morale, as well as low turnover, high rates of retention, and attract top talent.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

YoungUpstarts

JANUARY 7, 2018

Decide if a forum comment violates community guidelines. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty. Here’s a sample of tasks an AI can do using machine learning techniques: Sort an incoming business lead into the proper category. Post to a social media network.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

APRIL 27, 2022

Fueling Your Growth With Facebook Groups And Communities written by John Jantsch read more at Duct Tape Marketing. John is the VP of Community & Impact Partnerships at Facebook. 7:58] What are some other places along the customer journey that you think groups or communities fit that maybe people aren’t thinking of? [12:31]

Community 78

Community New York Small Business New York City 78

The Startup Magazine

APRIL 25, 2023

Developing financial projections for HR initiatives: This involves forecasting the financial impact of different scenarios, such as expanding the workforce, investing in training programs, or implementing retention strategies.

Finance 158

Finance Retention Forecast Employee 158

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Use this information to optimize for retention with: Transactional messaging. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 9, 2021

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. That’s not to say the app is over—retention among users is strong.

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

View from Seed

AUGUST 30, 2016

“Users” is interesting, but the engagement metrics and value of users is where real success comes into play. What customer retention strategies are working best for other florists? This chart shows the current number of users on Twitter, LinkedIn, and Facebook versus the entire TAM of SMBs here in North America. Card games?)

Social Media 185

Social Media B2B North America Media 185

Hearpreneur

JANUARY 19, 2022

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. Especially during challenging times, retention is significantly more crucial than acquisition. We have developed a new culture based on staff feedback, that is based around community. #2- Long-term view.

Entrepreneur 127

Entrepreneur Metrics Technical Review North America 127

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. Using someone’s preferred learning style increases knowledge retention.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 131

Technical Review Cap Table Acquisition Startup 131

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. It’s critical to nurture the brand-buyer relationship to increase customer retention. Engage in effective customer research. This collaboration makes sense.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JANUARY 18, 2022

It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. This has produced an army of community advocates. week, month, year).

Equity 94

Equity Marketing Social Media Software Review 94

Hearpreneur

OCTOBER 25, 2023

And that can make or break your customer retention, especially in the early stages. 21- Pay attention to important metrics Photo Credit: Todd Saunders It's always a good idea to pay attention to important metrics like cart abandonment rates or the lifetime value of a customer. Don’t forget to join our #IamCEO Community.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Raj_S Hi Raj, fair enough, a retention mail & request to help make something great have the same pitch.

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

OCTOBER 16, 2022

By meeting buyers’ post-purchase needs , you’ll improve customer retention. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Hearpreneur

SEPTEMBER 27, 2020

While one may see profits as a success, others may view it as customer satisfaction, employee retention, or innovation. That mission could be impactful, to invest in it’s team or community, become net carbon zero or promote more diversity within its staff. Don’t forget to join our #IamCEO Community.

Entrepreneur 133

Entrepreneur .Net Metrics Revenue 133

Startup Lessons Learned

DECEMBER 14, 2009

And passionate players are often the backbone of game communities – especially online. We cultivated a passionate community that nurtured a skilled set of developers. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156

Customer San Francisco Viral Lean 156

Board Effect

JUNE 24, 2024

With board and organizational accountability in the spotlight, how can nonprofit boards define discrete impact metrics, consistently measure them, and clearly communicate them to stakeholders? Keep your key metrics about financials, staff retention, community engagement, etc.

Software Review 52

Software Review Technical Review Retention Security 52

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Board Effect

APRIL 15, 2024

Mission-driven organizations strive to serve their communities and constituents with integrity and purpose. Consider this: When boards embrace diversity, the pulse of our communities strengthens, and our impact magnifies. Far beyond corporate strategy; it’s about fulfilling missions effectively.

Ireland 83

Ireland Ohio Government Equity 83

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

SEPTEMBER 7, 2016

When you’re starting up, worrying about customer retention seems a million miles away. But eventually, when you’ve won your 500th customer and you still have yet to fully focus on retention, you’ll be missing a big trick. What’s more, you can achieve high retention, very sustainably, through the right approach.

Customer 60

Customer Retention Startup Metrics 60

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Identify the communities for these micro-segments. The best communities then become your advocate.

Social Media 256

Social Media Media Product Conversion Ratio 256

The Startup Magazine

JANUARY 20, 2025

Social Media Analyze engagement metrics such as shares, likes, comments, and click-through rates to determine which platforms and content types reach your audience the best. Paid Advertising Monitor metrics like cost per click, return on ad spend, and conversion rates to evaluate the effectiveness of your paid campaigns.

Artificial Inteligence 144

Artificial Inteligence Marketing Campaign Startup 144

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. Changing that dynamic was hard, not just within the business but also for our community. One of the first things the giffgaff community helped with was the pricing.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

OCTOBER 30, 2021

Its customer support page features a knowledge base, video tutorials, solutions, and a community forum. . You can do this by tracking metrics and user behavior. Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g., Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Here are four basics that always apply: Customer retention is priority number one.

Customer 242

Customer Retention Analytics Acquisition 242

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. When do you “show me the money?” ” It’s worse.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. customer retention ). Having started as an online community for “beardsmen,” the brand has grown into a multi-million dollar DTC with over 400k visitors a month. But remember, CAC isn’t solely a marketing metric. Take Beardbrand.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Identify the communities for these micro-segments. The best communities then become your advocate.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

View from Seed

OCTOBER 15, 2014

Over the summer, based on feedback from our portfolio and the broader startup community, NextView created pre-formatted board deck templates for seed-stage startups — part of our Growth Guides series. A seed-stage mobile startup’s housekeeping section might look something like this: Section 3: Core Metrics.

Seed Stage 331

Seed Stage Cap Table Metrics Burn Rate 331

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. The metrics. Vanity metrics are less important. It uses marketing to raise brand awareness and get people excited about your products or services. Today’s buyers are more empowered than ever.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. And it helps build community and relationships.

Retention 92

Retention Canada Channel Pay to Play 92