Community Metrics Viral 
The Startup Magazine
APRIL 4, 2025
This unique dynamic allows even newcomers to achieve viral success. By encouraging customers to share their stories and experiences, brands cultivate a sense of community and loyalty. Understanding these metrics allows brands to refine their content strategies continually, ensuring they remain impactful and relevant.
Startup Professionals Musings
SEPTEMBER 28, 2012
Social media demands two-way communication, rather than outbound only. Read everything you can about viral marketing. Pick a base, such as LinkedIn or Facebook, to be your community, and work the territory, much like you may have learned to work a room of peers at a tradeshow or convention, or local business organization.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
MAY 23, 2012
In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They compete on features, price and execution.
Duct Tape Marketing
FEBRUARY 24, 2017
3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Appeal to broad, tangential audiences for high-quality media coverage.
Startup Lessons Learned
DECEMBER 14, 2009
And passionate players are often the backbone of game communities – especially online. We cultivated a passionate community that nurtured a skilled set of developers. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook.
The Next Web
DECEMBER 12, 2013
“How do we design and build a world-class mobile experience that not only satisfies the needs of our users, but fuels growth and inspires more people to join the Airbnb global community? Myth #2: You can bolt on community, once the commerce engine is going. It all starts with culture. “By
Occam's Razor
FEBRUARY 3, 2014
Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Another small effort… create videos about your company charity efforts, your community/social responsibility efforts. Tap into YouTube Community / Media Platform. One last example of tapping into the YouTube community. All on YouTube.
Expert insights. Personalized for you.
103 
Let's personalize your content