CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
They not only need to work well; they’re also required to explain how their work fits into company goals and master internal communication. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. He explained how lead generation uses a short term, sales-focused strategy.
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