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ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Organic social: Build a community.
crowdSPRING Blog
DECEMBER 14, 2016
If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. SEO strategies, if done properly, can definitely help you do this.
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ConversionXL
DECEMBER 13, 2022
Some 74% of optimizers with a structured approach to conversion also claim improved sales. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth. Post a comment in the CXL community ! So get testing!
Duct Tape Marketing
MAY 4, 2016
WordStream – Service that manages PPC campaigns, but great info too. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. Pipedrive – Visualize your sales pipeline and keep the line moving. Further Reading: How to Create Killer Sales Playbooks.
ConversionXL
SEPTEMBER 29, 2015
Small note: there’s a large debate in the scientific community about P-Values. We just ran a test for a big fashion retailer in the middle of the summer sale phase. It was very interesting to see how the results dramatically dropped during the “hard sale phase” with 70% and more – but it recovered 1 week after the phase ended.
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